Lucky Bastard Co.

An up and coming skin care and life style brand out of Venice Beach, CA, Lucky Bastard Co. was in need of a refresh and new brand book.

Authenticity to their home-grown, organic, Minnesota roots was key, as was expanding how approachable they felt to their rapidly growing audience.

We set them up with some new guidelines for how to walk and talk in a way that felt authentic to the brand, but more inclusive. A new suite of product photos and flat lays helped round out their new approach as a brand.

Art Direction: Cheyenne Henderson