The Princess treatment
It’s the summer of 2022. Most of the US is gearing up for a season full of “revenge travel,” finally taking all of the big vacations they postponed during the COVID era.
Our task was to create a film that throughly cemented Princess Cruises as the best option for any would be traveler.
Within the crowded travel sector, Princess stands out because of their ability to personalize vacations for each traveler. This spot celebrates that special “Princess Treatment” every guest experiences on a cruise with Princess.
GCD: Chelsea O’Brien
Art Director: Jessica Mendez
a custom spot for every market
In addition to our national spot that aired all across the US, we customized our campaign for eight different markets, for both TV and radio. If you’re watching TV these days in Texas, we sincerely hope you enjoy what we lovingly refer to as our “hipster cowgirl” shot.
