DIRECTV’s streamsgiving
Sure, Thanksgiving is fun. But then there’s the travel, the panic-mode cooking marathon, and the part where you’re sat next to your least favorite Uncle and his political “hot takes.”
Enter DIRECTV with a little something to lighten the holiday load: free TV!
Streamsgiving was an open invitation to join us in a feast of free, premium TV. To get our free TV offer in front of holiday travelers, we took over airports across the United States and even a gas station or two.
By the numbers, we had placements in 8 major airports with 37 unique specs total yielding 181 total assets, all delivered right in time for the holidays.
Senior Art Direction: Olivia Kotlarek
CD: Phil Henson
A few of my favorite billboards…
The weatherman
To help break the news of our free TV feast, we used some truly cutting-edge AI video technology, rendering a character on green screen first and then layering the character onto background graphics.