stadia Pro upsell

How do you announce the new, free games that are added to Stadia Pro each month? With videos full of high-energy gameplay, of course.

The format of the videos needed to be recognizable from month-to-month and modular enough to be easily updated and edited into a :60s, a :30s, a :15s, and a :06s. The result were these Stadia Pro Upsell videos centered around the idea of “more.”

This was one of the first projects I pitched, won, and got to lead on my own (woo hoo). Making these every month means there’s a whole lot out there, but here are a few of my favorites.